Fullerton School District

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1401 W. Valencia Dr.,   Fullerton, CA 92833
Phone: (714) 447-7400 Fax: (714) 447-7414
District Departments » Innovation and Instructional Support (Technology) » iPersonalize


iPersonalize – Orangethorpe Elementary

Students working with technology

Your Mission, Should You Choose To Accept It:
Activate Student Agency & Save the World
Fullerton School District (K-8), Fullerton CA

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The students in Ms. Hall’s eighth grade English class leave their ordinary teenage lives behind when they enter the classroom. Donning secret agent glasses and briefcases, with carefully created avatars, the heroes engage in personalized quests to save the world from the villains of Captain Ignorance and General Indifference. Students can choose their own topics and each quest contains individualized materials, assessments, and teacher feedback. Think project-based learning but in a game format. Welcome to Fullerton, California, where a team of ace educators are staging a quiet revolution.


An Epic Environment for Learning: iPersonalize

iPersonalize is an Augmented Reality Game (ARG) developed by the Fullerton School District to transform education by increasing student engagement in learning and creating experiences for students to achieve mastery. In the game, students advance through custom pathways called “epic storylines” that are tailored to their academic needs and interest. Students participate in a mix of whole group, small group, and individualized instruction delivered both digitally and face-to-face. A student can demonstrate mastery at any time within a learning goal’s teach or reteach cycle, but must also show mastery via a real world application outside the iPersonalize environment.


FSD Students on iPersonalize quest FSD Students on iPersonalize quest


Many of the quests involve real geocaching on a local trail!

The vision for iPersonalize comes directly from the superintendent of the district, Bob Pletka, along with an all-star leadership team of teachers and district instructional leaders. Here is what motivates Dr. Pletka: 

Education is experiencing an engagement crisis where students are increasingly tuning out of traditional educational systems.The focus on proficiency rather than mastery has also taken a toll on students’ passion and desire for learning. One argument  might be that it’s just this generation, but when we look at statistics in other areas, we see that these same students are spending on average fourteen hours a week in gaming environments, sacrificing time and energy on systems that seemingly have no real value and yet they are engaged and passionate about learning in these gaming environments.

– Bob Pletka, Superintendent of Fullerton School District

The district began the iPersonalize project by thinking through how to bridge the world of gaming with the world of education. The team relied heavily on the work of Jane McGonigal in Reality is Broken and the idea of using digital storytelling to create an epic environment that is bigger than the student, class, or school. From the outset, Pletka and his team have partnered with the Marzano Research Laboratory as ongoing research and evaluation partners. Recently, the Marzano Lab provided a letter of endorsement for iPersonalize.

FSD students on iPersonalize quest using technology

Teachers wear superhero shirts and take the mission seriously

Quests: The Student Experience

“Heroes, agents, and writers have secret identities or pen names to guard their privacy,” teachers tell students as they begin iPersonalize. Students begin their quest by creating their secret gamertag and avatar.

iPersonalize avatarFrom there, students engage in quest-based learning that allows them to choose their own pathway (within larger required standards and expectations). The district uses an open source platform that allows for the creation of pathways and the tracking of progress toward standards using leaderboards and badges.

iPersonalize player card

A sample player card for iPersonalize

The quest-based learning system allows for the unlocking of content or quests that the students work through at their own pace. Some quests require teacher approval but most use technology to provide students with immediate feedback that unlocks new content. All students take a pre and a post-test in order to qualify for culminating project-based events when they are ready. Many of the culminating events involve the local community. In one project, students who achieve mastery in writing self-published a book that was sold by the local Barnes and Nobles. Student authors then held a book-signing in the evening for the community at the store.

Some final projects result in the development of artifacts that are hidden in geocaches and then accessed by the community and rated by other geocachers on a local trail. The district has found that the mastery-based approach has resulted in students mastering content standards at faster paces because they are so engaged. The superintendent recounts that in the first year or two of the program the students would joke: “Oh, this is just adults trying to disguise learning into a game.” Now, when he sees the same students, they tell him: “This is now really a game!” 

Teachers Really Are Superheros

The district believes that the key to iPersonalize’s success is leveraging the excitement and talents of classroom teachers who have developed the projects and written the quests. During the first pilot year, 14 teachers volunteered to participate in iPersonalize and received an immersive professional development experience where they worked with colleagues to develop the content, the quests, and the projects. Today, nearly 60 teachers across multiple schools in the district have opted in to join the fun (see below).

iPersonalize teachers at Summer Professional Development

iPersonalize teachers explore their own superhero powers during summer PD


All of the iPersonalize resources are open source and readily available for sharing and collaboration. I’ve included a few resources that offer a taste of the program:

Intrigued? Skeptical? Want to see more? Jeremy Davis, Fullerton’s Assistant Superintendent of Innovation and Instructional Support has kindly offered to answer any questions. Feel free to send him an email at jeremydavis@myfsd.org

My colleagues will attest to the fact that I haven’t been able to stop talking about Fullerton since I returned last month. I think my enthusiasm for what Fullerton is doing goes beyond the tremendous creativity of the innovation. iPersonalize as a product may not, in and of itself, transform education. Rather, the process of rapid iteration, improvement, teacher buy-in, and thoughtful change management that went into its design will, I believe, help our community of innovators get to the next level of success.

Visit NGLC’s OpporCommunity to learn more about special opportunities curated just for you including:

  • #NGLCchat: From Factory Model to…What? March 3, 7pm ET. Let’s crowdsource a storyline for this profoundly crucial transformation in K-12 education that you are at the forefront of making possible.This #NGLCchat is part of a larger campaign we’re kicking off next week with the team at Education Reimagined. Join the chat and take part in this important conversation.
  • Shadow A Student Challenge, February 29 – March 4. Join the more than 800 school leaders across the country who have committed to shadowing a student for a day to get a valuable new perspective on their school. Join this community of committed leaders for a one-day crash course in empathy. Sign up.

To keep abreast of the grantees in the news, be sure to visit “NGLC in the News” on our website and we invite you to sign up for the NGLC e-newsletter. These news features will help you stay in the know!

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Student Work

Mercy Otis received this message from General Ignorance.
Students wrote letters to him encouraging her to be a great writer.
Thomas Paine received this message from General Indifference.
Students wrote letters to him encouraging him to be a great writer.
FSD iPersonalize